Olfactory Fatigue: Good for Survival, Bad for Marketing

Olfactory Fatigue: Good for Survival, Bad for Marketing

It was the longest 60 miles of my life.

1996, my senior year of high school, and I was on a leadership retreat headed to the small coastal town of Florence, Oregon. A quick hour and twelve-minute drive – basically a sharp left out of my home town of Eugene, and straight on ‘till you hit the Pacific. I was jammed into a powder blue Chrysler Town and Country mini van with eight of my leadership squad cohorts, and from the second I stepped into that van I knew something was amiss.