Blog
I’ve learned a lot about Marketing in the past 15 years, sometimes by hitting home runs and sometimes by falling on my face. Here I’ll share the lessons, the stories, and the new avenues found along the way.
Blog
I’ve learned a lot about Marketing in the past 15 years, sometimes by hitting home runs and sometimes by falling on my face. Here I’ll share the lessons, the stories, and the new avenues found along the way.
It was the longest 60 miles of my life.
1996, my senior year of high school, and I was on a leadership retreat headed to the small coastal town of Florence, Oregon. A quick hour and twelve-minute drive – basically a sharp left out of my home town of Eugene, and straight on ‘till you hit the Pacific. I was jammed into a powder blue Chrysler Town and Country mini van with eight of my leadership squad cohorts, and from the second I stepped into that van I knew something was amiss.
Sometimes you can see a lesson coming a mile away, and sometimes lessons are small, precious pearls of incredible wisdom wrapped in messy shit sandwiches. Check back for my top five marketing lessons of that latter type.
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The simplest of tasks can often yield the greatest lessons. Check out how learning to read a tape measure changed my career.
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